an ethereal brand and digital design showcasing a one-of-a-kind vacation experience.

During the pandemic, when people began to turn inward, pausing and reflecting on new ways of being, a group of young and enterprising hoteliers approached us with the concept of Villaasa. They envisioned a luxurious private nook, where families, young couples or friends could take some time away from the hustle and bustle of the real world, unwinding to the gentle lullabies of the sea, the whistling breeze and the cooing of birds amidst the sandy shores of Goa.

As our journey began with Villaasa, our objective was to design a brand identity that conveys the tranquillity that it offers its audiences. We wanted the logo to reflect the aesthetics and ambience of the setting, highlighting the features of security, intimacy and serenity that vacation goers will experience on their stay with Villaasa. Its rich and vibrant colours were inspired by the landscape of Goa, carrying the green of the forest and palm leaves, the sandy gold of the beaches, the whiteness of the clouds and the deep blue seas. With elements of nature instilled into its core design, including the symbol of the leaf, our aim was to evoke a feeling of rejuvenation, hope, peace and calm within the user. The quiet sophistication of the typography is indicative of the luxurious environment of the villas.