Tether, a forum conceived by M2P, was envisaged to connect like-minded individuals from the financial services ecosystem to learn and grow in the field through collaboration and engagement. Our team came onboard with Tether to design and develop their website that would serve as the digital networking forum for fintech enthusiasts. The purpose of the website is to foster a digital community where members could support each other to grow in this system.
When our process of work began with Tether, we understood that one of the core values of the startup is connections. Their brand logo also uses the tether line or rope, connecting each letter and signifying the importance of encouraging and building a community through shared interests and learning. For the website, we took inspiration from the logo and used the tether line across the website, connecting pages and people. The thick red tether line draws attention to how each user could become a tether, and foster connections in this digital space, helping and supporting each other in making smart financial decisions.
In a simple, clean and easy-to-use interface with eye-catchy infographics, the website showcases the values of Tether and features the benefits of joining the network. Being a community driven digital space, the website highlights the pivotal role that each member plays in growing and nurturing the ecosystem. One of the key features of the website is the global forum where members can ask and respond to queries on any topic related to financial technology and seek guidance from experts in the field. It is a space that gives life to opportunities through shared seeking of knowledge. In order to encourage engagement, each member will also be awarded badges depending on their level of involvement and expertise. The purpose is to stimulate interest amongst members and keep the community thriving with the latest insights on fintech. The website is also equipped with a blog and events page, which conveys relevant and up-to-date information to the members, helping in engaging their interest and participation.
