a microsite with purpose
Cognizant Outreach, the corporate social responsibility wing of Cognizant Foundation, was launched in 2007, birthing out of their employees interests and aspirations of working towards the betterment of the community. Over the years, by leveraging technology, this employee-led volunteer programme has become the driving force of societal change in the areas of environmental, developmental, educational and community welfare. As we came aboard the project, our job was to create a platform that will showcase the numerous social welfare initiatives implemented by Cognizant Outreach with the vision of making the world a better place for everyone.
Our approach was to create a digital campaign in order to strategically position the hotel as the go-to destination in Nashik for anyone seeking an immersive experience. Our campaign line “Ascend to Nashik. Transcend with Us” was inspired by the poetic rhythms of the place, evoking a feeling of being a part of a soulful and spiritual journey that is equally stimulating to the senses. The purpose through the campaign was to draw attention to the extraordinary experience that awaits the traveller in the destination of Nashik with Radisson Blu. The creatives for the campaign were designed in such a way that it captures the transcendental state, where the figure of the traveller is merging int
As part of the project, our work involved designing a microsite where all the stories of hope and humanity could come together, inspiring individuals and communities to strive towards the purpose of creating a kinder world. The design of the microsite took the shape of a book, with the turn of each page unfolding a new story. After rigorous research, each of the stories have been carefully penned in a way that portrays the true essence of the programmes.
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