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Delivering a very mad mad campaign

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Client
Virtuous Retail
Industry
Retail
THE Brief

The Mad Mad Sale, a month-long sale devised by Virtuous Retail is a glorious, larger-than-life sale which promises crazy deals and beyond-belief offers from premium brands. The sale is aimed at young, urban, upwardly mobile Millennials and Gen Z. Our team was commissioned to design a brand expression for the campaign that will truly capture the excitement of the sale.

Teaser post created by Design Foundry for social media prior to the launch of Virtuous Retail's Mad Mad Sale.
The total reach of the Mad Mad Sale campaign was 720K.
The total impressions of the Mad Mad Sale campaign was 1.28 million.
The total engagement rate of the Mad Mad Sale campaign was 20%.

A Pan-India Campaign

This integrated marketing solution was built to scale for a pan-India audience and meant to delight and endear the viewer. From the bright, pop colours of the mnemonic to quirky and outlandish installations, the idea was to deliver a sale campaign that was outlandish, spectacular, unmissable and Instagrammable.

MMS locationsA map showing the locations of Virtuous Retail centres where the Mad Mad Sale campaign by Design Foundry was run - VR Chennai, VR Bengaluru, VR Surat, VR Nagpur, VR Punjab and VR Ambarsar.
Mockup of roll-up designed by Design Foundry for Mad Mad Sale run across various Virtuous Retail centres.Mockup of roll-up designed by Design Foundry for Mad Mad Sale run across various Virtuous Retail centres.Mockup of roll-up designed by Design Foundry for Mad Mad Sale run across various Virtuous Retail centres.

Visual Merchandising & In-Centre Branding

Mad Mad Sale mannequin display mockup, by Design Foundry.
Mockup of a cubical installation for Mad Mad Sale, by Design Foundry

#MadMadSale

A stock image of models with shopping bagsSocial media post by Design Foundry for Mad Mad Sale's selfie contest

480+

POSTS & STORIES ON SOCIAL MEDIA WITH IRRESISTIBLE OFFERS

Mockup of a Story highlighting offers at the Mad Mad Sale, designed by Design Foundry.

20%

ENGAGEMENT RATE

Engaging with Influencers on Social Media

Post by a prominent social media influencer Ayushi dixit, promoting Mad Mad Sale
Post by a prominent social media influencer Rinku Chatlani, promoting Mad Mad Sale
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